About Muscle D Fitness
A Family Affair
1977: The Beginning of a Legacy
1977: Brian Lewallen begins his journey in the strength and fitness industry, founding the company Muscle Dynamics.
Pioneering Customizable Strength Equipment
1st Modular Machines
In 1987, Brian Lewallen introduced the first modular strength machines, revolutionizing the fitness industry with customizable, space-efficient designs. These machines allowed gyms to maximize floor space while offering versatile workout options, setting a new standard for strength training equipment.
Revolutionizing Strength Training with Maxicam
1996: Introducing the Unique Maxicam Line
In 1996, Brian Lewallen launched the groundbreaking Maxicam line, combining innovative design with superior biomechanics. This line set new benchmarks in strength training equipment, earning a reputation for durability, functionality, and performance.
Maxicam Elite: Pushing the Boundaries of Fitness TechnologySubheading
2007: The Space Age Maxicam Elite
In 2007, the Maxicam Elite was introduced, featuring cutting-edge technology and futuristic design elements. This innovative line brought unmatched performance and versatility to strength training, further solidifying Brian Lewallen’s legacy in the fitness industry.
Complete Gym Solutions: Selectorized, Plate-Loaded, Free Weights, and More
2025: Muscle D Fitness – 500+ Products for Every Gym Need
With more than 500 products, including 6 selectorized lines, 5 plate-loaded lines, free weights, benches, storage solutions, accessories, and gym flooring, Muscle D Fitness offers everything you need to build the ultimate gym experience.
Our Heritage
Muscle D Fitness is more than just a brand; it's a legacy built on passion and expertise. Co-founder Brian Lewallen embarked on his journey in the strength business in 1977 with Muscle Dynamics. Under his stewardship, Muscle Dynamics gained prominence by private labeling benches, racks, and machines for iconic establishments like Gold’s Gym, Venice, CA, and the legendary Muscle Beach. The company's commitment to anatomical correctness and unparalleled customer service propelled it to great heights, garnering national and international acclaim.
Our Mission
Fast forward to the present day, and Muscle D Fitness continues to uphold the values instilled by its founders. Our mission is clear: to bridge the gap in the fitness equipment industry by offering top-of-the-line products at exceptionally affordable prices. By bringing the best value equipment to an industry dominated by large corporations focusing primarily on cardio equipment, Muscle D Fitness stands out by providing quick access to commercial fitness solutions.
What Sets Us Apart
At Muscle D Fitness, we understand the importance of efficiency and reliability. That's why we maintain multiple domestic and overseas warehouses, ensuring prompt delivery of our extensive catalog of over 500 superior-quality items. Unlike other manufacturers, we prioritize customer satisfaction by shipping orders within a week of receiving them. This unmatched commitment to excellence sets a new standard for the industry.
Our Product Range
Whether you're in the market for strength equipment, cardio machines, weights, accessories, or all of the above, Muscle D Fitness has you covered. Our diverse product range caters to various needs, making us your one-stop destination for all things fitness. With a focus on innovation and quality, Muscle D Fitness continues to push boundaries, reaffirming its position as a leader in the field.
Join the Muscle D Fitness Family
Experience the difference with Muscle D Fitness. Join countless satisfied customers and industry professionals who trust us to deliver exceptional products and unmatched service. Let us help you elevate your fitness journey – because at Muscle D Fitness, excellence is not an option; it's our standard.
